Coming up for air

Well it's been a while since my last post. Obviously, a lot has been going on. I have received some of my first parts from China. They look great! I have completed a redesign of the damper features and the mold changes are just about done. The impact was pretty minor, but mold changes are pretty expensive. If that wasn't enough, when I got the first parts I tried to thread the body into a standard fitting and it didn't fit right. I went back to my computer model and found that I had transposed two numbers when entering the thread dimensional information. That was another mold change. $$!!*@

I have spent a lot of time working on the marketing materials and the website too. I found that my message was not getting across to people who were new to the idea, so I had to add some animation to the website to make it more obvious. I'm real happy with the animation. More $$.

I am just about done with all the basic marketing materials including website, flyers, POS packaging, and signs. All the print stuff is in production. More $$.

So, I'm in a bit of a lull right now. I'm waiting for all the mold changes to be completed so I can get my next batch of prototypes from China. Up till now I've been working pretty much 100% of my "free" time to finalize all the product and marketing materials design issues. Now I am transitioning into a fully marketing focus. I am thinking of all the avenues I can use to get my product out there and create a buzz. I'm still hoping to get help from someone with marketing expertise.

I am planning to attend (display at) a water saving technology conference in Vegas October 7-9. I am also signed up to pitch my product to VCs and angels on October 8. Oh yeah, that's double billing...I am going to have to find someone to cover for me in Vegas while I fly back to pitch to the investors if I am selected. I better have product sales by then!!!