Monday, May 25, 2009

package details and a dilemma

I designed my packaging. I pretty much copied the toro idea of a small folded insert in the blister pack. I sent all the info to the marketing company and also all the dimensional and production details to the manufacturer. I also did some more damping tests with good results and got a mailbox so I wouldn't have my home address on my website and biz cards. I'm hoping for a lot of things to come together. I'm thinking I might finally hear from MWD about the grant, my website should go up, and I should get some info from my manufacturer. So here is the dilemma: I want to use the press to promote my product. I think I can work the water rationing/saving angle to get a lot of coverage. Coverage means sales. But I'm afraid if my boss sees me in the news..especially if I miss work...then it could jeapordize my steady income. So I've thought about hiring a spokesperson, but that would mean that I couldn't use the personal "local inventor" angle. Plus, it would be hard to find someone I trust for such important work. I mean, it could be done...but cannot be taken lightly. Ok...there is also the small element of wanting my 15 minutes and not giving it to someone else. So, like many other elements of this project I have a major decision to make that is emotionally charged and involves potential risk. Time for more thought...

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